S:US Opportunity for All
SUS, or Services for the Underserved, is a non-profit group in NYC dedicated to meeting the needs of the underserved in all 5 boroughs of NYC. We worked with them to develop a new brand identity from the ground up.
Working against the clock, and with a nearly non-existent budget, we gave SUS a new tagline, logo, website overhaul and helped them kick off the whole thing with a fabulous Gala held in the NY Public Library.
Their website was in desperate need of an overhaul. We worked with them to simplify the user experience for three separate target audiences: donors, potential consumers and potential consumers' families. Click through the image for the live version.
To inspire both long term and new S:US supporters at their 30 year anniversary Gala, we created this video to launch their new brand identity: