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BMW Performance Team

The brief was simple, and one of my all-time favorites. We were asked to "just capture some content of the BMW Performance Team Athletes" while they drove some awesome cars. So we captured some content, and turned it into two spots, a lot of social content and an upcoming documentary content series that's going to air during the 2016 Rio Olympic Games. 

As a proud partner of the 2016 U.S. Olympic and Paralympic Teams, BMW of North America celebrates the spirit of competition as Team USA pushes the limits of performance in pursuit of Gold in the Rio 2016 Olympic and Paralympic Games.

This video wasn't planned. It happened after a conversation I had with one of the Paralympians and because I had an extra camera and the directorial skills to make it happen. I also edited it. It also lives on BMW's Instagram channel. 


I created this short piece as part of BMW's campaign to announce their support for Team USA during the 2016 Olympics and Paralympics. BMW created this amazing racing wheelchair used in competition by the US Paralympic Team in Rio.


As a proud sponsor and supporter of the US Olympic and Paralympic teams, BMW's team of engineers worked closely with the Paralympic athletes to develop their new racing wheelchair. Josh George, a 3-time Paralympian medalist, gave us a closer look into the impact of the partnership with BMW.